Founder of Goodbrand PL and of BETTER (2007), publisher of CR Navigator (2008) and of CR Navigator Resilience (2020). Social innovation and sustainable brands strategic management expert and consultant. Over a quarter of a century expertise in the marketing communications and business consulting industry. Earlier the Managing and Creative Director of Upstairs Y&R Brands Poland Group. Co-author of many marketing and social campaigns, a member of the jury at Polish and international advertising festivals and awards. Moderator of social dialogue, lecturer on marketing communications, responsible business and sustainable  development (Warsaw Polytechnic MBA, Koźmiński University, and others), laureate of advertising competitions and of the “Pen of Responsible Business” competition. Since 2018, an advocate of Regenerative Economy and of B Corps movement in the CEE. A sociologist (University of Warsaw), designer (Academy of Fine Arts), father of Mikołaj, Dominika, Janek, Frania and Fela.

Social engagement and D&I (diversity&inclusion) expert with 15 years of experience in sustainability and management. Senior Project Leader at BETTER responsible for D&I including Polish Diversity Chamber of Commerce. Working with Divercity+. Ex Manager of Go Responsible, Responsible Business Forum and the Kronenberg Foundation at Citi. Ewa coordinated the Diversity Charter in Poland and the Employee Volunteering Program at Citi, conducted social dialogues and social programs audits. A graduate of Polish Studies and Management at the University of Warsaw. Certified business coach.

B Market Explorer Poland Project Leader, working with the local B Corp Community and with new companies interested to become B Corps – including B Impact Assessment (BIA). She is also involved in reporting and other sustainability projects. PhD Candidate at the University of Warsaw Interdisciplinary Doctoral School – social entrepreneurship & sustainable business models, implementation project. Maria graduated from double BA Foreign Languages and Cultural Studies at the University of Warsaw and Sorbonne Nouvelle, and recently from MA Social Entrepreneurship at Goldsmiths, University of London. Since her teenage years, she has been engaged in social projects. She is also interested in researching conspiracy theories and greenwashing in marketing.

Graduated from BA Media and Sociology at Goldsmiths, University of London. Since then they have subsequently worked in marketing and film production both in London and Warsaw. They’re passionate about topics of diversity and inclusion, LGBTQ+ rights as well as representation of marginalised groups on screen. At Better, Małgorzata manages client programs and projects. 

For the past 5 years, she has been involved in projects covering a wide range of topics – from administrative to environmental and policy issues. In the WWF Poland Foundation, she was responsible for organizing political debates with parliamentary candidates, which aimed to emphasize the importance of the problems of environmental degradation and the need to include remedial actions in the plans of politicians. She was also responsible for the information and advertising campaigns in the media, including Gazeta Wyborcza. Graduated in biotechnology and environmental protection. Thanks to her diversified experience, she takes the position of Life Guard at Better.

Law and Cultural Studies student at the University of Warsaw. Her interests focus on the social, cultural and legal determinants of sustainable development, ecology and diversity. She has worked in foundations involved in human rights activities, where she dealt with, inter alia, organization of educational and activist events and projects. In her free time, she explores interests related to audiovisual culture, learns Norwegian and volunteers at social and activist initiatives. At BETTER, she supports the project activities of the entire team.