We are a group of experts with diverse backgrounds and experience, united by one goal: using business as a force for good.
Founder of Goodbrand PL and of BETTER (2007), publisher of CR Navigator (2008) and of CR Navigator Resilience (2020). Social innovation and sustainable brands strategic management expert and consultant. Over a quarter of a century expertise in the marketing communications and business consulting industry. Earlier the Managing and Creative Director of Upstairs Y&R Brands Poland Group. Co-author of many marketing and social campaigns, a member of the jury at Polish and international advertising festivals and awards. Moderator of social dialogue, lecturer on marketing communications, responsible business and sustainable development (Warsaw Polytechnic MBA, Koźmiński University, and others), laureate of advertising competitions and of the “Pen of Responsible Business” competition. Since 2018, an advocate of Regenerative Economy and of B Corps movement in the CEE. A sociologist (University of Warsaw), designer (Academy of Fine Arts), father of Mikołaj, Dominika, Janek, Frania and Fela.
Ewa Leśnowolska – social engagement and D&I (diversity&inclusion) expert with 15 years of experience in sustainability and management. Related to Better and Divercity+. Ex Manager of Go Responsible, Responsible Business Forum and the Kronenberg Foundation at Citi. Ewa coordinated the Diversity Charter in Poland and the Employee Volunteering Program at Citi, conducted social dialogues and social programs audits. A graduate of Polish Studies and Management at the University of Warsaw. Certified business coach.
A psychology graduate at the Jagiellonian University and Service Design graduate at the SWPS. Passionate about social innovation, design and intercultural diversity. Coordinator of social and business projects. For several years involved in the management of European student projects in the European Student Forum “AEGEE Krakow”. Co-creator and coordinator of the Polish edition of the international “Innovators under 35” competition organized by the MIT Technology Review magazine, dedicated to social innovators. She managed educational and promotional projects, designed training courses, trained teachers and students in the social startup “Exempt from Theory”. At Better, she is the editor of the CR Navigator Resilience magazine and is responsible for communication projects.
B Market Explorer Poland Project Leader, working with the local B Corp Community and with new companies interested to become B Corps – including B Impact Assessment (BIA). She is also involved in reporting and other sustainability projects. Maria graduated from double BA Foreign Languages and Cultural Studies at the University of Warsaw and Sorbonne Nouvelle, and recently from MA Social Entrepreneurship at Goldsmiths, University of London. Since her teenage years, she has been engaged in social projects. She is also interested in researching conspiracy theories and greenwashing in marketing.
Author of sustainability podcasts. Ex Project Manger/ Specialist at Warsaw Stock Exchange (GPW) and Employer Branding at Medicover. Graduated from International Cultural Studies and Management at Jagiellonian University. At BETTER. responsible for non-financial reporting e.g. for Servier and Energa.
A very special Team Member who joins our every online meeting.
Between 2005–2015 he was Director of Promotion, Economy and International Cooperation Department of the Marshal Office of the Silesian Voivodeship, responsible for the creation and implementation of the “Śląskie. Positive energy” marketing communication strategy, the Industrial Monuments Route and its festival INDUSTRIADA. He supervised several promotional campaigns and marketing events on a regional, national and international scale. He was responsible for the communication of the “Śląskie. Positive energy” brand during the Shanghai World EXPO Exhibition. Coordinator of three editions of the international project “Twinning of sites” organized by the European Route of Industrial Heritage. His projects won numerous awards, among others: SYBILLA, EFFIE AWARDS, Golden Arrow, Kreatura, Złoty Spinacz, Śląska Rzecz.
Maciej has over 20 years of professional experience. He specialises in projects related to restructuring, building business models, change management, implementing operational strategies including CSR, designing incentive systems, team building and efficiency assessment.
A veteran marketing and CSR communications strategist and consultant, with expertise spanning 25 years. Expert in creating sustainable brands and social innovations, specialist in reconstructing social and consumer insights, and in trends analysis. Winner of the „Pen of Responsiblity” competition. Earlier an award-winning copywriter and creative director (Leo Burnett, McCann-Erickson, Bates Saatchi and Saatchi, Y&R). At Goodbrand / Better her client list includes for Piwo Żywiec (Grupa Żywiec), Eneris, Danone, Żywiec Zdrój, Polpharma, Nestlé, LOTOS, PSE, KGHM, PGNiG, PZU Foundation, ONET.pl, Henkel Polska, TK Maxx, Pearson, IKEA, ALPIQ. Author of children’s books and a screenwriter.
15 years of experience in marketing, planning and implementing strategies. A project manager cooperating with the Slovenian Tourist Board and the Marethica agency, a director of marketing and strategy at Globtour and Toleranca agencies. Currently, at GoodPlace she manages issues related to sustainable tourism. A certified Green Globe auditor.