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NICE TO MEET YOU!

We are a group of experts with diverse backgrounds and experience, united by one goal: using business as a force for good.

Team better

Paweł Niziński - Better

Paweł
Niziński

Founder & CEO

he/him

Founder of Goodbrand PL and of BETTER (2007), publisher of CR Navigator (2008) and of CR Navigator Resilience (2020). Social innovation and sustainable brands strategic management expert and consultant. Over a quarter of a century expertise in the marketing communications and business consulting industry. Earlier the Managing and Creative Director of Upstairs Y&R Brands Poland Group. Co-author of many marketing and social campaigns, a member of the jury at Polish and international advertising festivals and awards. Moderator of social dialogue, lecturer on marketing communications, responsible business and sustainable  development (Warsaw Polytechnic MBA, Koźmiński University, and others), laureate of advertising competitions and of the “Pen of Responsible Business” competition. Since 2018, an advocate of Regenerative Economy and of B Corps movement in the CEE. A sociologist (University of Warsaw), designer (Academy of Fine Arts), father of Mikołaj, Dominika, Janek, Frania and Fela.

Agata Kuspit

Agata
Kuśpit

Life Guard – Impact and engagement lead

she/her

For the past 5 years, she has been involved in projects covering a wide range of topics – from administrative to environmental and policy issues. In the WWF Poland Foundation, she was responsible for organizing political debates with parliamentary candidates, which aimed to emphasize the importance of the problems of environmental degradation and the need to include remedial actions in the plans of politicians. She was also responsible for the information and advertising campaigns in the media, including Gazeta Wyborcza. Graduated in biotechnology and environmental protection. Thanks to her diversified experience, she takes the position of Life Guard at Better.

Dagmara
Riva

she/her

With 12 years of experience as a marketing manager for various LOVE brands, Dagmara has successfully overseen local marketing strategies for renowned names like Giorgio Armani Beauty and Nespresso.
Specializing in brand management, marketing communication, and omnichannel customer experience, her mission is to support businesses in incorporating sustainability into their communication and marketing strategies. As a Trained B Leader by B Lab Switzerland, Dagmara assists companies in evaluating and improving their social and environmental performance, while guiding them through the B Corp Certification process.
With a multicultural sensitivity cultivated through living in five different countries, she excels in international environments and projects involving multinational brands.

Anna
Białkowska

she/her

Experienced sustainability and communications manager with several years of experience in ESG, strategy and reporting, and corporate communications in international organisations.
Published the second Total Impact report in Poland (Grupa Żywiec, Heineken), produced several sustainability reports for Polpharma, and worked on Polpharma’s sustainability strategy for 2022-2024.
Currently responsible for the ESG area in the most influential media company in Poland.

Joanna
Krombholz-Zabielska

she/her

She is a service designer and a leader in transformational processes based on human & planet-centered design principles. She’s a Management graduate from the University of Economics, she completed Design Management studies, and numerous courses in Customer Experience and Climate Change. With over 20 years of experience as a project, product, and program manager in banking, as well as in developing her own initiatives, she has worked in Poland, Venezuela, Mexico, and the Netherlands. Currently, as an advisor, strategist, and facilitator of ESG-related change processes, she focuses on transitioning towards circular and regenerative business models.

She is a co-founder of the organization Design For Change, supporting youth in implementing micro-social changes using the Design Thinking methodology. Additionally, she volunteers and serves as a judge in the educational program Odyssey of the Mind, fostering creativity and teamwork among children and young people She is passionate about implementing valuable changes aligned with the spirit of sustainable development and the circular economy. Privately, she is a mother of three daughters, an enthusiastic traveler, a fan of Polish design, and “green” architecture and urban planning.

Tomasz Stemplewski - Better

Tomasz
Stemplewski

Stakeholders Management Expert

he/him

Maciej
Lissowski

Advisory Board

he/him

Julia
Błaszczak

Art Director / Designer

she/her

Dennis
Wojda

Art director / UX

he/him

Martyna Skibińska - Better

Martyna
Skibińska

Strategic Planning & Sustainability Expert

she/her

Maciej Żychatyński - Better

Maciej
Żyhatyński

Advisory Board

he/him

Jana Apih - Better

Jana
Apih

Sustainable Tourism

she/her

Piesek - Better

Bronka
Nizińska

Barking Expert

Joanna
Kuźma

Zane
Valujeva

Seasoned Corporate Sustainability Strategist with over 9 years of international experience in Singapore, Copenhagen, Riga, and Nairobi. As a Project Leader in Corporate Sustainability and Strategic Business Consultant for 6+ years, I’ve contributed to diverse projects worldwide, focusing on business strategy, corporate sustainability, innovation, and impact reporting.

I have a proven track record of driving business development, crafting effective strategies, and fostering community engagement. My expertise spans various disciplines, from global consultancy to lifestyle brands, where I have consistently deployed value by increasing trust and engagement among projects and solutions for sustained growth.

In the past 3 years, I immersed myself in the world of B Corp certification, facilitating certification for 8 companies in Denmark and Latvia. Currently collaborating with B Lab Europe, I am dedicated to expanding the B Corp movement in the Baltic region. My passion lies in guiding businesses towards successfully achieving and maintaining the B Corp standard.