PURPOSE OF ŻYWIEC BRAND  

GRUPA ZYWIEC We helped Żywiec define its brand purpose, maximizing its social, environmental and business impact. The opportunity areas for the brand and specific commitments to be taken up by Żywiec were indentified in the course of a customized strategic process. As a result of our recommendations, Grupa Żywiec has created a campaign and the program Give the Bottle a Second Ż (Life). As part of this program, Żywiec ran the Wielka Zwrotka Ż multichannel campaign.

CO-DESIGN OF A WORKSHOP TOOL FOR IKEA GLOBAL  

ikea We created a universal global tool for running workshops, facilitating development of local solutions supporting the fight against the climate crisis. As part of the program, local IKEA centers adapt their displays and the product range to educate and engage consumers to take action against climate change. Local partnerships are also created for this purpose.

SOCIAL DIALOGUE

kghm COMMUNITY CENTERED DESIGN

We conducted social research and an in-depth analysis of the local communities’ expectations towards KGHM, co-designed the solutions, securing a legally binding agreement for sustainable development of the community around KGHM, and continued to manage stakeholder relations.

SOCIAL ENGAGEMENT PROGRAMME

PSE We created strategic guidelines for the Give Your Community a Boost social engagement program, and developed the mechanics of the related grant competition. We operated the program, ran its communications, oversaw the recruitment phase, including the pre-selection of the applicants, and collected and analysed the data to measure the social impact of the program.

PURPOSE FOR ONET

Onet We defined the purpose for the Onet brand in the form of strategic recommendations. We developed alternative platforms (opportunity areas) to be implemented by ONET together with the implementation road map, creating the foundation for a campaign communicating the values of ONET.pl

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HUMAN CENTERED DESIGN::“THE ISLAND PROJECT”

04-polpharma We developed the program with the aim to support chronically ill children and their families (volunteer assistance, psychological and legal support), and creating its communications strategy.