Paweł Niziński

Paweł Niziński

Partner Goodbrand/CEO BETTER.

Founder of Goodbrand PL and of BETTER (2007), publisher of CR Navigator (2008) and of CR Navigator Resilience (2020). Social innovation and sustainable brands strategic management expert and consultant.

Over a quarter of a century expertise in the marketing communications and business consulting industry.

Earlier the Managing and Creative Director of Upstairs Y&R Brands Poland Group. Co-author of many marketing and social campaigns, a member of the jury at Polish and international advertising festivals and awards.

Moderator of social dialogue, lecturer on marketing communications, responsible business and sustainable  development (Warsaw Polytechnic MBA, Koźmiński University, and others), laureate of advertising competitions and of the “Pen of Responsible Business” competition.

Since 2018, an advocate of Regenerative Economy and of B Corps movement in the CEE. A sociologist (University of Warsaw), designer (Academy of Fine Arts), father of Mikołaj, Dominika, Janek, Frania and Fela.

Kinga Sowik

Kinga Sowik

Client Service Director

A CSR expert, and a consultant with extensive expertise in sustainability, purposeful branding, responsible business, stakeholder management and mapping, diversity management, and social inclusion. Co-author of many social strategies and programs and an executive behind their implementation.

Expert in non-financial reporting (social and environmental impact reports, integrated and social reports), and in measuring social and environmental impact (SDGs AM, BIA tools). A Public Relations and Public Affairs expert, communications strategist, and a marketing and social dialogue consultant with over a decade of experience.

Senior Manager – co-manager of a consulting agency and a team leader supervising the work of various project teams. Her client list includes: Skanska, IKEA, PGNiG, ALPIQ, TAURON, LOTOS, PZU, PSE, KGHM, Polpharma, Pearson, VEOLIA, HENKEL, Grupa Żywiec, Brita, Danone, TK MAXX and others.

Karolina Błońska

Karolina Błońska

Research Director

A consultant with over 12 years of experience in developing CSR, sustainability and purposeful brand strategies, as well as in in communications, social and marketing research, and in diversity management. A B Corp and B Impact Assessment expert.

Editor-in-chief of CR Navigator. Author of social and integrated reports. A two-time winner of the “Pen of Responsibility” competition organized by the Responsible Business Forum. Earlier, editor-in-chief of the marketing magazine Brief, and a Gazeta Wyborcza journalist.

A graduate of Psychology at the University of Warsaw and the School of Brand Strategy at the SAR Marketing Communication Association. She studied in Madrid for six years (including the Autonomous University of Madrid). Her clients include Grupa Żywiec, Żywiec Zdrój, Danone, Nestlé, Unilever, Henkel, Brita, TK Maxx, IKEA, Grupa Lotos, KGHM, PGNiG, Veolia, Silesian Museum, Ministry of Development, Skanska, Echo Investment, etc.

Anna Kowalska

Project Manager

A psychology graduate at the Jagiellonian University and Service Design graduate at the SWPS. Passionate about social innovation, design and intercultural diversity. Coordinator of social and business projects. For several years involved in the management of European student projects in the European Student Forum “AEGEE Krakow”.

Co-creator and coordinator of the Polish edition of the international “Innovators under 35” competition organized by the MIT Technology Review magazine, dedicated to social innovators. She managed educational and promotional projects, designed training courses, trained teachers and students in the social startup “Exempt from Theory”.

At Better, she is an editor of the CR Navigator Resilience magazine and is responsible for communication projects.

We cooperate with

Maciej Żyhatyński

Maciej Żyhatyński

Change Management and Strategic Expert

Maciej has over 20 years of professional experience. He specializes in projects related to restructuring, building business models, change management, implementing operational strategies including CSR, designing incentive systems, team building and efficiency assessment.

Tomasz Stemplewski

CSR Expert

Between 2005–2015 he was Director of Promotion, Economy and International Cooperation Department of the Marshal Office of the Silesian Voivodeship, responsible for the creation and implementation of the “Śląskie. Positive energy” marketing communication strategy, the Industrial Monuments Route and its festival INDUSTRIADA.

He supervised several promotional campaigns and marketing events on a regional, national and international scale. He was responsible for the communication of the “Śląskie. Positive energy” brand during the Shanghai World EXPO Exhibition.

Coordinator of three editions of the international project “Twinning of sites” organized by the European Route of Industrial Heritage. His projects won numerous awards, among others: SYBILLA, EFFIE AWARDS, Golden Arrow, Kreatura, Złoty Spinacz, Śląska Rzecz.

Martyna Skibińska

Martyna Skibińska

Strategy & Insight Expert

A veteran marketing and CSR communications strategist and consultant, with expertise spanning 25 years. Expert in creating sustainable brands and social innovations, specialist in reconstructing social and consumer insights, and in trends analysis. Winner of the „Pen of Responsiblity” competition.

Earlier an award-winning copywriter and creative director (Leo Burnett, McCann-Erickson, Bates Saatchi and Saatchi, Y&R). At Goodbrand / Better her client list includes for Piwo Żywiec (Grupa Żywiec), Eneris, Danone, Żywiec Zdrój, Polpharma, Nestlé, LOTOS, PSE, KGHM, PGNiG, PZU Foundation,, Henkel Polska, TK Maxx, Pearson, IKEA, ALPIQ. Author of children’s books and a screenwriter.

Jana Apih

Jana Apih

Strategy Expert

15 years of experience in marketing, planning and implementing strategies. A project manager cooperating with the Slovenian Tourist Board and the Marethica agency, a director of marketing and strategy at Globtour and Toleranca agencies. Currently, at GoodPlace she manages issues related to sustainable tourism. A certified Green Globe auditor.